PARTNER IN
CHANGE
Whether it is better leadership,
innovation or competitiveness, to
improve is to change. And in
every organization, change starts
with its people.
What We Do
We help you manage change.
Leadership Consulting
We provide clients with the means to address their most precious growth driver in Asia: their leadership teams in the region. We guide leaders to address catalysts of change, hidden factors & blind spots.
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Development Solutions
People and organizational development solutions. We combine state-of-the art diagnostics and client-centric programs to support you in achieving sustainable success.
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Recruitment
At Direct HR, member of PAWLIK Group, we have more than ten years of experience in building great teams. Over 1,200 clients have trusted us.
Join them.
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Leadership
Consulting
Is your organization and leadership team
well positioned to drive your growth and
change agenda?
Management Assessment
We combine more than 20 years of leadership assessment experience with state-of-the-art diagnostic solutions to empower clients to make insightful assessments regarding leadership talent for recruitment and internal development purpose.
Leadership Effectiveness
We help clients to improve business impact by accelerating the development of individual leaders and entire leadership teams in the Asia region. For this we leverage modern learning frameworks and customized learning journeys paired with thought-leading executive coaches and trainers.
Organizational Development
We have developed an experience-based consulting and implementation model to guide top leaders through the change process of their China and Asia organizations. Our engagements are Partner-led and engage best -of-class insights to develop tailored solutions for our clients.
Interim
Management
We tap into our deeply rooted Chinese and Asian network of experienced managers to offer interim services with on-demand leadership capability available for temporary assignments.
Development Solutions
Is your people and organizational
development strategy fit to drive the desired
business growth of tomorrow?
Leadership
Excellence
  • Design, develop, and implement tailored leadership programs and solutions.
  • Enabling people to reach their highest leadership potential.
  • Empowering local leaders for a global impact.
  • Cultivating digital leadership - a principal factor for innovation.
Sales
Excellence
  • Enhancing sales teams' performance, sales processes, and efforts strategically.
  • Developing digital sales competencies and skills.
  • Transforming traditional B2B industries into customer-centric organizations of tomorrow.
OD
Excellence
  • Shaping organizations through crafting people processes, performance management systems, and employee engagement initiatives towards sustainable growth.
  • OD Excellence programs facilitating successful culture and digital transformation.
Learning
Excellence
  • Designing and implementing effective business learning programs as part of the strategic people development efforts and business needs.
  • Utilizing blended learning approaches integrating cutting-edge e-learning tools.
Assessment
Solutions
  • State-of-the-art diagnostics and talent evaluation tools to facilitate organizational change, employee engagement, and optimize people's development.
Digital
Transformation
  • Re-organizing people's structures and collaboration networks to drive your digital transformation efforts.
  • Utilizing digital upskilling platforms and crafting digital designs for rapid organizational shifts.
Recruitment
Recruitment
in China
Direct HR, member of PAWLIK Group, is a Top 10 China-focused recruitment firm.

Our experienced consultants, market understanding, and assessment tools enable us to source the right candidates for our clients.
Facts &
Figures
Since 2008 we have served over 1,200 foreign and Chinese clients, from multinationals to small SMEs. With a 97% fulfillment rate (retained), our recruitment professionals are committed to getting the right talent and leadership.
Practice
Areas
Professionals with a balanced mix of hard and soft skills, know -how of industry best practices, and international exposure in the following areas:
  • Engineering & Operations
  • Sales & Marketing
  • Finance & Accounting
  • Human Resources
ISO 9001:2008
Certified
Certified by the International Certification Network (IQNET) & the China Quality Certification Centre (CQC).
Digital Solutions
To further advance knowledge and better decision-making.
Scan-Up
Recognize, release and realize human potential. Scientifically grounded analyses of potential, training courses and assessment centers.
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Pink University
It develops digital learning formats for interdisciplinary skills to help increase your competitiveness and to achieve your business goals.
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OD-Tools
Employee engagement and organizational effectiveness tools to turn perceptions into data, pave the way forward and measure progress.
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Drive
Drive helps you bridge structural knowledge gaps from the ever-changing digital world in simple and playful way anytime and anywhere.
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Locations
A firm foot in Asia and a global presence with our partners.
Team
Meet our team of experts. We are here for you.
Michael Maeder
Chun Liew
James Huang
Miriam Wickertsheim
Jane Feng
Raphael Iltisberger
Xue Fei
Publications
Access some of our most relevant publications.
HUMAN RESOURCES IN CHINA TECHNICAL GUIDE
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LABOR MARKET & SALARY REPORT
2021 | 2022
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ACCELERATING THE RECRUITMENT CYCLE WITH TECHNOLOGY
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A GENERAL MANAGER JOURNEY IN THE AUTOMOTIVE INDUSTRY
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CONTACT
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  • General Information
  • Management Assessment
  • Leadership Effectiveness
  • Organizational Development
  • Interim Management
  • Leadership Excellence
  • Sales Excellence
  • OD Excellence
  • Learning Excellence
  • Assessment Solutions
  • Digital Transformation
  • Recruitment
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